Unilever Food Solutions Trend Video Series: Quarterly 2015

In support of Unilever Food Solutions 2015 initiatives, the key trends Small Plate and Snacking, Mindful Eating, Global Flavors, and Making Every Plate Count were identified as relevant to 2015 offers and promotions. These trends were the content base for newsletters deployed to operators which featured trend articles, offers, tools on the website, and videos.

The four key trends were featured as a video series of animation graphics with music and voiceover to bring the trend to life. Each video included embedded links that directed the user to offer and product pages on the website. While featured in newsletters, the videos were individually housed on a landing page along with other takeaways on the trend and were designed so that they could be combined into one video for future purposes.

Art Direction/Design: Mikaela Buck
Design: Kim Grimm/Doren Chapman
Animation: Doren Chapman