FloSports Playbook

The FloSports Playbook was a redesign of a project which had design issues, incomplete information and, therefore, was never produced. With a newly in-house developed brand identity and employees working remotely around the U.S. and Canada, a comprehensive and easily accessible company policy handbook was required. As a sports broadcast and streaming service, the project became known as the FloSports Playbook.

The primary use was a digital PDF but needed to be easily digestible and printable, if needed. FloSports originally requested an 8.5x11" portrait page, however, in creating sample pages I learned this made for less scannable designs on screen, uncomfortable line lengths regardless of media, and higher printed page count. This prompted presentation of a secondary option of a 5.5x8.5" two page spread which was accepted/requested for the full publication—see above.

Client Creative Direction + Art Direction: David Saucedo + Jasmine Gallegos
Design + Production: Mikaela Buck